Marketing Automation For Fast-Growing Businesses
Act-On’s integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!
Act-on customers have ranked our platform as a stand-out leader in Marketing Automation for the 3rd consecutive year in the G2 Crowd Grid for Marketing Automation.
See Act-On in Action.
Watch this 10-minute video tour of the award winning platform.
Customizable dashboard shows all marketing efforts at a glance
Act-On’s dashboard is clean, simple, and integrates all key features for instant access to the status and performance of your marketing initiatives. Customize it to meet your needs and preferences for even quicker access and visibility to the data most important to you.
Complete activity histories give sales immediate insight
Every contact in your database has an activity history that shows you how engaged they are, and in what ways. Click a tab to see which website pages they’ve visited, what you’ve mailed them, which forms they’ve filled out, what media they’ve downloaded, their lead score, and more. By understanding what prospective buyers are doing, you can better assess what they care about and, as importantly, how to reach out to them effectively.
Automated campaigns make iterative processes a thing of the past
A simple drag-and-drop interface lets you automate key processes and tasks that are critical to campaign success, yet are repetitive and labor-intensive to manage by hand. Create drip campaigns for nurturing, onboarding, and training. Set up trigger emails that launch when your visitor takes a defined action. Use conditional “if-then” logic to tailor subsequent messages that precisely and appropriately match each prospect’s needs based on their previous actions.
Email marketing tools make your messages masterful
Act-On’s Email Composer lets you turn creative ideas into responsive, high-quality emails and templates. Use A/B testing to determine which version will perform the best. Pick your lists and segments, and then schedule your sends. That’s it. Act-On’s email delivery engine does the rest.
Website visitor tracking unlocks your web traffic
Get a quick snapshot of your real-time web traffic, including numbers of known and anonymous visitors, average pages per visit, and bounce rate. Drill down to see which pages individual visitors have looked at, what content they’ve viewed or downloaded, and which forms they’ve filled out. Identify anonymous visitors with plug-in data sources, and get real-time alerts when a particular person is on your site or a specific action is taken.
Inbound marketing tools help ideal buyers find you
Act-On’s suite of inbound marketing tools puts you on the fast track to attract and convert your ideal buyers. From search and social media marketing to landing pages and forms, Act-On has everything you need to get found by people who – right now – are looking for the products and services you offer. Native integration with Google Adwords provides a richer view of your pay-per-click campaigns.
Zero-setup database takes the pain out of list management
Act-On makes list upload, management, and segmentation easy and flexible. You can create separate lists based on any combination of profile attributes and behaviors, from very simple to tightly targeted. Use them once, save them for reuse, or turn them into master lists. The options are all up to you.
CRM integration streamlines sales efforts
Act-On’s platform has native integrations with the most popular CRM systems, including Microsoft Dynamics, Salesforce, Infor, Sugar, and NetSuite, and more. Your CRM can remain the database of record. Act-On pushes just the right data to it – at just the right time – so your sales team can identify the hottest prospects and reach out warmly, effectively, and immediately.
Funnel reports show business impact in a single, real-time view
Say goodbye to data siloes with Act-On’s marketing funnel reports. Complete campaign reports let you visualize the true effectiveness of your marketing efforts and understand lead-to-revenue conversions in play at all stages of the funnel. Create models to better predict the buyer’s journey, report on multiple dimensions of your marketing efforts, and compare performance over time. Depending on your CRM, you can even integrate Opportunity and Closed data.