(630) 600-5314 sales@e6-solutions.com
Act-On

Marketing Automation You’ll Love

Act-On’s marketing command center gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.

Product                Features                Pricing                Resources

CRM Integration

Act-On integrates with all major CRMs so that you can coordinate your sales and marketing efforts throughout the entire customer lifecycle. Marketing can easily pass qualified leads to sales, and sales can send leads that aren’t quite ready to make a purchase back to marketing for additional nurturing. Act-On automatically updates fields, creates tasks, and assigns owners directly in your CRM.

Social Analytics

Act-On’s Advanced Social Media Module features an easy-to-understand analytics dashboard, where you can see how your social media marketing efforts are driving leads and conversions. You’ll be able to track acquisitions, engagement, audience, content, and advocacy with an easy-to-understand analytics dashboard.

Landing Pages

A landing page is a single web page (I.e., a destination page) that delivers the information your visitors are looking for. Examples include the answer to a specific question, a piece of content, a compelling offer, or an overview of a new product.  Landing pages are instrumental to digital marketing because they drive all types of conversions, from simple sign-ups (e.g., newsletters) to bona fide purchases.

Funnel Reports

Watch the progress of your leads as they travel through the path to conversion with easy-to-understand funnel reports. These do more than provide instant insight into the effectiveness of your marketing campaigns – they also make it possible to uncover gaps in the conversion process, accurately forecast sales, and determine exactly what campaigns are driving revenue.

Lead Nurturing

Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey. Lead nurturing keeps your brand front-and-center with potential buyers and lets you build trust over time.

Automated Email Programs

Automated email programs engage your prospects over time through a series of email workflows.  Instead of blanketing your lead list with one-off emails, automated drip marketing campaigns give you the ability to plan out interaction pathways that progress prospects through messaging streams based on their behaviors and preferences.  Your prospects aren’t just numbers in a database.

Advanced Social Publishing

Act-On’s advanced social publishing allows you to create, curate, and schedule your content in advance. Act-On then automatically publishes your content based on your targeted schedule for Twitter, Facebook, Google+ and LinkedIn. This freedom allows you to better coordinate your social media activities with your other brand, demand, and nurture campaigns

Account-Based Marketing

Account profiles show you a roll-up of all contact-level engagement data. Act-On ABM Automation effectively links buyer behaviors to a single account view, giving you a clear picture of the aggregate activity of account buyers and influencers. Create target account views, pinpoint companies that match your ideal customer profile.
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Lead Scoring

With flexible lead scoring, you can identify and prioritize leads that are ready to buy. It’s easy: Your prospects automatically rack up points based on attributes such as who they are, what industry they’re in, and where they work, and actions such as how they’ve responded to email, engaged with your website, attended your events, and much more. You can nurture each lead based on their score to speed up conversion.

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E6 Solutions, LLC.

2135 CityGate Lane

Suite 300

Naperville, IL 60563

 

(630) 600-5314

info@e6-solutions.com