Marketing Automation has three major benefits.
1. Automated processesMarketing activities are set up to run automatically
- Drip email campaigns
- Scheduled social posts
- Auto responders, including chat bots
- Offers triggered by events
- Integration of more marketing tools
- Leads nurtured automatically.
2. Prospect information is better captured and tracked
- Forms that collect more info from website visitors
- Prospect tracking to build behavioral profiles
- Leads scored automatically
- CRM fields populated
- Salespeople receiving alerts with better info about prospects
- Dynamic marketing segments created.
3. Campaign performance is measured and enhanced
- Effective marketing actions magnified
- Valuable prospect behaviors identified
- Websites improved with better feedback on usage
- Salespeople receive better information about prospects
- Best prospects surface more quickly
- Opportunity pipeline management improves automatically.
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