Benefits of Marketing Automation

Marketing Automation has three major benefits.

1. Automated processesMarketing activities are set up to run automatically

Features include

• Drip email campaigns
• Scheduled social posts
• Auto responders, including chat bots
• Offers triggered by events
• Integration of more marketing tools
• Leads nurtured automatically.

2. Prospect information is better captured and tracked

Features include

• Forms that collect more info from website visitors
• Prospect tracking to build behavioral profiles
• Leads scored automatically
• CRM fields populated
• Salespeople receiving alerts with better info about prospects
• Dynamic marketing segments created.

3. Campaign performance is measured and enhanced

Features include

• Effective marketing actions magnified
• Valuable prospect behaviors identified
• Websites improved with better feedback on usage
• Salespeople receive better information about prospects
• Best prospects surface more quickly
• Opportunity pipeline management improves automatically.

Learn more about our approach at
https://E6-solutions.com/marketing-consulting.