Marketing Automation has three major benefits.
1. Automated processesMarketing activities are set up to run automatically
Features include
- Drip email campaigns
- Scheduled social posts
- Auto responders, including chat bots
- Offers triggered by events
- Integration of more marketing tools
- Leads nurtured automatically.
2. Prospect information is better captured and tracked
Features include
- Forms that collect more info from website visitors
- Prospect tracking to build behavioral profiles
- Leads scored automatically
- CRM fields populated
- Salespeople receiving alerts with better info about prospects
- Dynamic marketing segments created.
3. Campaign performance is measured and enhanced
Features include
- Effective marketing actions magnified
- Valuable prospect behaviors identified
- Websites improved with better feedback on usage
- Salespeople receive better information about prospects
- Best prospects surface more quickly
- Opportunity pipeline management improves automatically.
Learn more about our approach at
https://E6-solutions.com/marketing-consulting.