E6 Solutions Blog & Latest News
This Year’s Gratitude
We never thought we’d be grateful for a Zoom connection, but here we are, making sure grandparents and grandchildren connect safely.
Business Lessons from the Queen’s Gambit
Even more important than ‘acting with intention’ is to signal your purpose. By using a Marketing Automation platform like SharpSpring, we can be consistent and present in all channels.
New Ann Handley interview from SharpSpring
Thanks to SharpSpring for producing this video. Digital marketing pioneer Ann Handley was recorded on Nov. 12, 2020, talking about "How to Create Ridiculously Good Content." 90% of this presentation is relevant for ALL content creators, so if you think it's drifting...
Netflix co-founder on the data-intuition dance
At E6 Solutions, we help business owners collect the data they need to grow their business exponentially, And we know the best decision makers don't spend their time rooting through the data for directions. Instead, they review the data and create a mental model of...
SugarCRM evolves by acquiring W-Systems
W-Systems has built many key add-ons beloved by SugarCRM customers, so now these add-ons are expected to become more integrated into the Sugar system. So it's good news for E6 Solutions customers using SugarCRM! The platform will grow as an industry leader in building...
Succeeding in the Age of Digital Marketing
Customers have become more demanding than ever. Not only do they want personalized attention, they expect you to recognize wherever they are in the moment. To win against the competition, our businesses have to deliver marketing across multiple channels and devices,...
American Airlines flight attendant shows how to communicate with customers in difficult times
Breaunna Ross of American Airlines was laid off from her job as a flight attendant recently. On her last flight, she was recorded giving a heartfelt appreciation to her customers and her employer. Bill Murphy Jr., a columnist at Inc. magazine, analyzed what made her...
The Path to Exponential Growth
You’re running a valuable business and committed to its growth. Leveraging the right technology and advisor will help your business grow exponentially. Here are the stages of your journey.
Maximizing your Goldmine CRM investment
Whether or not you're using the latest edition of Goldmine, you should make sure that you're leveraging all the new features. The easiest way to review the latest changes is to watch a video from the Goldmine team on Vimeo. You'll learn about powerful new integrations...
Borrow the Amazon strategy: focus on customer pain
When our competitors have deep pockets, we do better to focus on our customers' success. By understanding their challenges, we can find new and better ways to grow with them. You can read this article by Sunil Gupta of Harvard Business School to learn how companies...
Join us October 28 at ACCELERATE, the Creatio global free online conference
We know you share our commitment to serving our customers with the best available tools and services. So don't miss this opportunity to network online with us at the Creatio ACCELERATE conference on Wednesday, October 28, 2020. IT and digital leaders from all over the...
Improve Customer Experience by Automating the Right Processes
One of the most important ways that business process management accelerates growth is by providing accountability to employees so they can focus on creating a great customer experience. When your processes are clear and present in every sales order, report, and web...
New Small Business Forum from Constant Contact
Constant Contact has announced its new Power Hour series – industry-specific virtual roundtables connecting small business leaders and entrepreneurs. These Power Hours provide the opportunity for a panel of business owners to discuss the challenges they are facing...
Building the right customer relationships, reliably.
One of the most important ways that business process management accelerates growth is by providing accountability to employees so they can focus on creating a great customer experience. When your processes are clear and present in every sales order, report, and web...
E6 Solutions recommends Sales POP! from Pipeliner
If you're looking for great sales tips, guidance for leveraging CRM, or just inspiration for improving your business, E6 Solutions recommends the Sales POP! website. You'll find an online media site with hundreds of authors...
How to maximize the return on your marketing content
The content created by your marketing staff is an investment, and these days you can track the return on that investment by using the right tools, We are talking about doing much more than checking to see the number of likes on your LinkedIn post. Today, you can...
SharpSpring Recognized as Marketing Automation Leader
"SharpSpring wants you to succeed, and that shows in their support, courses, documentation, and forums," says customer Brian Busser at We Evolve. Yahoo Finance: SharpSpring Recognized with 2020 Best Software Awards from G2 and TrustRadius SharpSpring, a leading...
Benefits of Marketing Automation
Marketing Automation has three major benefits. 1. Automated processesMarketing activities are set up to run automatically Features include Drip email campaignsScheduled social postsAuto responders, including chat botsOffers triggered by eventsIntegration of more...
Gartner Recognizes Creatio SFA Leadership
This year, Creatio was again named a Leader in Gartner’s Magic Quadrant for Sales Force Automation.
Connecting to customers who can’t spend
Have you figured out how to hang onto customers who can't spend? You aren't the only one facing this issue, so is American Express. Bloomberg: AmEx Platinum-Card Loyalty Not Enough to Halt Revenue Slide, 2020-Jul-24 by Jennifer Surane "American Express Co. customers...
You Can’t Catch CRM From a Piece of Software
Customer relationship management is a human discipline, and you practice it by serving your customers. If you have more than six customers, you probably need a tool. The earliest CRM tools allowed people and businesses keep track of who had been contacted, when, and...