Digital acceleration as described by Julie Sweet, CEO of Accenture [frame from video]

Says Accenture CEO Julie Sweet, “You’re seeing digital acceleration because it is the lifeline of businesses and it’s a path to even greater success for the leaders and to survival for the laggards.” In this interview, she discusses how investments in strong digital foundations at scale have helped leading companies maintain business operations throughout the crisis.

The two truths are that, first of all, every business today is a technology business. We believe that was true before COVID. The debate is over. Technology became a lifeline for governments, companies, and society. And we see that being completely embraced across industry.

The second truth is that the exponential change in technology that was happening pre-COVID is only going to continue, and that places an enormous pressure on companies, both leaders and those who are lagging, to really think differently about how they run their business. Now the two facts which are quite interesting is that we’ve been doing a pulse survey since COVID began across 10 major markets all around the world with a c-suite. In July, 80 percent of the companies surveyed said they are going to significantly increase digital transformation, which was up from 50 percent in May

Interview recorded December 9, 2020

At E6 Solutions, we help companies achieve digital acceleration in their businesses. By using a 360-degree view from the inside out, we align your companies capabilities with your customers’ needs. We help you leverage Sales Force Automation (SFA), Marketing Automation (MA), and Business Process Management (BPM), with a method that allows you to integrate every part of your company into one holistic platform.

Our strategy offers your leaders a better vision of your organization, with access to the right Business Intelligence (BI), so your company can measure and adjust its operations for the ever-changing conditions and environments.