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E6 Solutions has flourished in representing Creatio (originally named BPM Online) since. 2016. This year, Creatio was again named a Leader in Gartner’s Magic Quadrant for Sales Force Automation. The evaluated product, Sales Creatio, is a powerful low‑code SFA solution that helps organizations from various industries worldwide accelerate the complete sales cycle – from lead generation to repeat sales. 

From the Gartner Report: Gartner defines sales force automation (SFA) as systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be foundational technology, implemented to automate an organization’s core sales processes…. 

Creatio has moved beyond its origins as a business process management (BPM) platform and evolved into a CRM application vendor. It has a wide range of other CRM capabilities, including digital commerce, customer service and marketing. Creatio added new advanced order management, forecasting, predictive quotas and partner market development fund capabilities, which is relevant to complex B2B sales processes. The vendor’s roadmap is notable for its focus on chatbots, AI-based guided selling and automated sales routing.    Strengths

  • Native CRM capabilities: Creatio’s SFA product is distinctive among those of Leaders for being built on the same architecture as its process modeling, marketing, digital commerce and customer service products. This is an advantage for sales organizations with complex B2C processes, as well as those looking for a single-source vendor for all CRM capabilities.
  • Advanced capabilities: For companies seeking a CRM application development platform, Creatio offers strong application development capabilities that extend the basic SFA system. It also has advanced platform options, including a low-code custom application development platform and custom AI process modeling capabilities.
  • Industry-specific offerings: Creatio has a significant number of native vertical sales products. It offers add-on solutions for the financial services, professional services, real estate, pharmaceutical and logistics sectors.