In good news for SharpSpring, Nucleus Research, a global provider of ROI-focused technology research and advisory services, recently analyzed SharpSpring. They agree with us that SharpSpring’s greater usability makes it a rising leader.
Cloud-based marketing automation solutions saw a dramatic increase in user adoption, as a solution’s ability to rapidly adapt and maintain operations while users were remote became mission-critical. With the phase-out of third-party cookies also on the horizon, companies need to ensure their marketing automation solutions have the necessary tools to collect and leverage first-party data across their technology stack.Nucleus Research Value Matrix, June 8, 2021
SharpSpring’s strength makes it an attractive acquisition for Constant Contact
More good news for SharpSpring: Constant Contact signed a definitive agreement to acquire the company. Under the terms of the agreement, which has been unanimously approved by the members of SharpSpring’s Board of Directors, Constant Contact will acquire all the outstanding common stock of SharpSpring. The transaction is expected to close on August 25, 2021 subject to customary closing conditions including SharpSpring stockholder approval.
Nucleus Research says, “Constant Contact [agreed to purchase] the publicly-traded company [SharpSpring] at a premium and will integrate its technology into its own platform. This acquisition will expand the capabilities of Constant Contact’s platform with new marketing automation, CRM, and other advanced features and further accelerate its product roadmap. As a result, Nucleus expects Constant Contact customers to benefit in ways that will enhance customer engagement, increase visibility, and reduce integration costs.”