Recent research found that 60% of marketing professionals are succeeding in unifying customer data to improve the customer experience and improve sales and marketing productivity. That statistic means they are succeeding in maintaining the data quality and making it actionable.
Unifying customer data from diverse information systems is expensive and complicated, according to 71% of the marketers surveyed. The biggest challenges included cross-department cooperation and selecting a data management solution.
At E6 Solutions, we have found that the Creatio Sales platform is superb for consolidating and tracking mountains of customers’ data. We are meeting these critical issues with this application:
- Ease of use
- Integration into existing systems
- Low-cost to manage
- Keeping data secure AND visible
Find out why Creatio is a leader in Gartner’s Magic Quadrant for Sales Force Automation and a 2021 Top Rated platform according to TrustRadius.